Building a Beautiful Business, leading not just efficiently but beautifully, is a daily practice. It takes trust, intimacy, and community.
Trust us: it’s exactly what the name promises. The most human education for a more-than-human world. Five archetypes, five weeks, a global community that takes it as seriously as you do. Some of our inaugural cohort called it life-changing.
AI will keep doing the work that can be done efficiently, more efficiently than we ever could. What’s left for us is the work that must be done beautifully: the kind no model can fake.
The ability to host. To discern. To break new ground. To be wise, not just smart. To listen deeply. And to exercise imagination: moral imagination, the kind that costs something.
This is your soft edge in a hardening world.
For ten years, House of Beautiful Business has built rooms that reward depth over performance, for a global community now 30,000 strong. The Beautiful Business School is what that work distills into: not a framework to apply, but a place to practice how you perceive, decide, and relate, as the leader you’re actually becoming.
The 2027 cohort is open.
This is a different kind of learning experience.
At the center of the program is a real question, tension, or leadership challenge you’re already living with. You return to it week after week, seeing it anew through a different archetype each time.
Our approach helps you figure out how to lead. It doesn’t tell you how. Rather than being told what to think, it helps you ask better questions and reclaim the kind of agency no off-the-shelf framework can hand you.
2–4 hours per week. The program opens with a Class 0 orientation, where you name what brought you here and put it on the table with the cohort.
Sundays: The Drop
The week’s Field Guide, built around that week’s archetype, lands at Sunday midnight, letter and audio included, orienting your attention and practice before the week even starts.
Tuesdays: Unpacking
Tuesday grounds the week’s archetype. The persona translates it into something usable, and the field guide turns it into practice. Together we dig in for insights, relevance, and commitments to action.
All week: The Field
Your homework throughout: curated insights from your work and life, flexing into new skills, and access to Beautiful Business AI, a set of precision-crafted prompts built to deepen your thinking and challenge your assumptions.
Thursdays: The Stage
A conversation with a practitioner who’s lived it, a cluster debrief on the week’s field guide, and an accountability check on what you committed to Tuesday. Peer exchange, embodied practice, collective inquiry. The real life of mess and aspiration, held and made actionable.
The Test
The journey ends in a playful final exam that verifies the capacities you’ve actually built.
Five leadership archetypes that embody essential beautiful business capacities:
The Groundbreaker
Befriend uncertainty and work with disruption to birth new possibilities.
The Host
Create the conditions for meaningful encounters and genuine community.
The Sapient
Integrate human and artificial intelligence with care and discernment.
The Curator
Select, connect, and distill what matters from overwhelming input.
The Creator
Build and test what wants to exist in the real world.
Meet Your Hosts
Tim Leberecht
Recognized as one of the most original and passionate voices for a more humanist future of business. He is a German-American entrepreneur, curator, and author, and the co-founder and co-CEO of the House of Beautiful Business. Tim worked in Silicon Valley, as the chief marketing officer of NBBJ, a global design and architecture firm, and, from 2006 to 2013, as the chief marketing officer of product design and innovation consultancy Frog Design. He is a sought-after keynote speaker, and his two TED Talks have been viewed more than three million times to date. He is the publisher of the Beauty Shot Substack and the author of the books The Business Romantic (Harper Business, 2015), The End of Winning (Droemer, 2020), and the forthcoming Supercuration (Basic/Hachette, 2027). Tim is a BMW Foundation Responsible Leader.
Till Grusche
German entrepreneur and the co-founder and co-CEO of the House of Beautiful Business. He has lived and worked in Amsterdam, San Francisco, London, Munich, Berlin, and Istanbul, working with organizations to blend business goals with cultural imagination and translating ideas into meaningful experiences. Earlier in his career, Till served as global head of marketing at Frog Design, VP of marketing and business Development at Huge, and chief marketing officer at Carpooling, at the time Europe’s largest ride-sharing platform. He brings to his work a punk spirit—literally: he has been the singer in a punk rock band for much of his life—which reflects his belief in authenticity and emotional intensity as engines of transformation.
Tevis Rose Trower
A leadership strategist, author, and facilitator recognized as one of the most original voices on conscious leadership. She is the founder and CEO of Balance Integration, which for over twenty years has guided senior executives and organizations—including Disney, Chanel, Bloomberg, and the NBA—in aligning culture, performance, and purpose. Tevis has designed and led programs for HBR Events, YPO, and Fast Company Innovation Festival, and previously taught Creativity in Business at New York University. Known for blending leadership science with contemplative traditions, Tevis helps leaders move beyond models and maps to meet the human being underneath. A sought-after keynote speaker, she is the author of The Game-Changer’s Guide to Radical Success and has been recognized by Forbes as a “New Millennium Guru” and “a breath of fresh air in leadership.”
Visiting Faculty & Special Guests from our 2026 Cohort
We engage experts from across professions and disciplines in unscripted conversations about the archetypal capacities explored in the School. Rather than delivering polished talks, they reflect candidly on their own leadership challenges, insights, and lived outcomes. Visiting faculty vary from cohort to cohort.
Maryam Banikarim
Maryam Banikarim is an Emmy Award–winning storyteller, convener, and seasoned C-suite executive with more than 25 years of experience at the intersection of leadership, culture, and community. She has held senior leadership roles at some of the world’s most influential organizations, including Chief Marketing Officer of Hyatt Hotels Corporation and executive roles at Fortune Media, Nextdoor, Gannett, NBCUniversal, and Univision. Most recently, she revitalized Fortune’s Most Powerful Women and Brainstorm Tech communities. In 2023, she led the award-winning WE ❤️ NYC campaign for The Partnership for New York City. Maryam co-founded NYCNext, producing large-scale cultural moments such as A Moment for Broadway and the Emmy-winning video of Billy Joel’s New York State of Mind. She is also the founder of The Longest Table, a free, nationwide potluck movement designed to strengthen neighborhood connection through simple acts of togetherness.
Whitney Clapper
Whitney Clapper is a cultural strategist and community leader working at the intersection of climate action, storytelling, and regenerative systems. She brings more than two decades of experience supporting community-centered change, with a particular focus on land, food systems, and long-term resilience. Over the last 10 years, she held senior leadership roles at Patagonia, leading Global Community Relationships and Impact. Whitney is currently Executive Director of the Farmhand Foundation, where her work sits at the convergence of culture, climate, and agriculture. She builds coalitions across business, Indigenous leadership, and regenerative farming to restore ecosystems, strengthen local economies, and re-localize food systems in service of resilient, self-determined communities. Across her work, Whitney’s values are expressed through practice: a commitment to relationship over extraction, justice as inseparable from environmental action, and land-based and Indigenous knowledge as essential guides for the future.
Michael Bungay Stanier
Michael Bungay Stanier is an acclaimed author, speaker, and leadership coach, famous for founding Box of Crayons, a firm teaching practical coaching skills, and writing the million-selling book The Coaching Habit, helping leaders shift from advice-giving to curiosity-led engagement, earning him accolades like the Thinkers50 Coaching Award and #1 coaching thought leader status. He is the author of eight books, including How to Begin and How to Work With (Almost Anyone) that have sold more than two million copies. A Rhodes Scholar with degrees from Oxford and Australian National University, this Australian-Canadian expert empowers millions to unlock potential through better questions, focusing on practical, human-centered development.
Eva Vaslamatzi
Eva Vaslamatzi is a curator, editor, and writer based in Athens. She has curated exhibitions and performative events across public and private institutions, nonprofit organizations, and public spaces, with a particular emphasis on new commissions developed through collective processes and sustained exchange. Her work has been supported by numerous fellowships, including the NEON Curatorial Exchange in collaboration with the Whitechapel Gallery, London, and the Stavros Niarchos Foundation ARTWORKS Fellowship in Curating. She has held curatorial residencies at SAHA in Istanbul, Onassis AiR in Athens, and the Cité Internationale des Arts in Paris. From 2022 to 2023, Eva served as a teaching assistant in the Department of Culture, Creative Media, and Industries at the University of Thessaly in Volos, Greece.
Meryem Lahrichi
Meryem Lahrichi designs curiosity-driven gatherings at the intersection of culture, education, business, and human connection. With her studio, The Process Experiences, she designs and produces learning journeys, gatherings, and cultural experiences across Europe, Africa, and the Middle East. Her work spans collaborations with global partners such as UNICEF, African Leadership Group, Konrad-Adenauer-Stiftung, and The Grierson Collection, and since 2024, she has been actively collaborating with the House of Beautiful Business. A U.S. Young Professional Fellow and former AIESEC Member Committee alumna, Meryem also enjoys to speak and moderate conversations, including GITEX Africa, the World Youth Forum, Polyopportunity Series and Pullman xChange with the House of Beautiful Business.
Martin Thörnkvist
Martin Thörnkvist is a curator and context maker whose work sits at the intersection of culture, business, and ideas. He currently serves as chief operating officer of Media Evolution and The Conference, where he helps shape platforms that convene forward-thinking leaders and creatives from around the world. He founded and organized Deep Cuts and Hours Beirut, initiatives that brought together diverse voices in thoughtfully designed settings. For 12 years, he ran the music label Songs I Wish I Had Written, collaborating with artists including Moto Boy and Le Sport, and building a reputation for careful curation and artistic integrity.
As a freelance collaborator, Martin has worked with organizations such as Wästberg Lighting, the Goethe-Institut, Kontrapunkt, MAD Academy, Varvsstaden, Malmö City Theatre, and Skagerak. His work has also contributed to internationally recognized conferences including Techfestival, MAD Symposium, Social Innovation Summit, Design Matters, and NEXT. Based in Malmö, Sweden, he continues to design contexts where ideas, people, and culture converge.
Monique van Dusseldorp
Monique van Dusseldorp is an Amsterdam-based curator, moderator, and strategist with over two decades of experience shaping conversations at the intersection of technology, media, and innovation. She has conceived, programmed, and hosted internationally renowned seminars and conferences — from NEXT Conference and CogX to the World AI Summit — bringing together leading thinkers, practitioners, and cultural changemakers. Monique’s work blends deep curiosity with a talent for sense-making in complex, rapidly evolving fields. A frequent speaker and moderator at global events, she holds a rich academic background in the arts and humanities, and continues to build platforms that connect ideas with impact. At the World Beautiful Business Forum in Athens this May, Monique will serve as the lead curator of the AI Democracy Marathon.
What you already know, in numbers.
→ 85% of leaders say building adaptability is critical. Only 7% say they're actually leading it. (Deloitte, 2026 Global Human Capital Trends)
→ 60% of executives already lean on AI to make decisions. 5% say they're managing it well. (Deloitte, 2026)
→Only 32% of leaders report their organization achieving healthy adoption of the changes it's asking for. (Gartner, 2026 CHRO Priorities Survey)
That’s not a knowledge gap. It's an execution gap: the space between what leaders know they should do and what they’re actually equipped to do under pressure. The Beautiful Business School closes it in five weeks of powerful capacities practiced real time, verified by a final assessment, not just a certificate, and a peer network that doesn't evaporate when the cohort ends.
2026 brought together the inaugural cohort of The Beautiful Business School. 120 founders, executives, educators, technologists, artists, philanthropists, and strategists. Ages 20 to 60. 15+ countries.
They arrived with very different challenges in hand: ventures to reshape, organizations to lead through uncertainty, personal transitions, questions about what leadership means in a world increasingly shaped by AI.
Our content delivers, rated 4.56 out of 5. 86% of participants described the course fostering a shift in their work and lives. A full 58% said the shift they experienced was significant. AI helped, especially for reflection. But what actually moved people was the people.
You’ll be in good company: leaders and thinkers, founders, managers, investors, freelancers, creators, artists. People who dream bigger, aim higher, and long for more in and through business.
This school is for you if you sense your leadership needs to evolve, you want depth over productivity hacks, and you want to be part of something being shaped, not consumed. If that's you, you already know it.
Participants typically bring 10–25 years of leadership experience and real responsibility inside their organizations: mid- to senior-level executives, entrepreneurs and nonprofit leaders, transformation and culture leaders, cross-disciplinary artists and technologists, and past HoBB community members integrating that ethos into work and life.
Want to bring Beautiful Business into your organization? Reach out (routes to Tim Till or Tevis, TBD which). We speak learning objectives and deliverables, too.
